Rhetoric – The Public Speaking Game 


Rhetoric – The Public Speaking Game ™ is an entertaining and educational game for 4 to 8 people. It helps players improve their public speaking skills and have fun in the process.

With this essay I want to showcase my process designing it. The wonderful teamwork with John Zimmer and Florian Mueck, both public speaking coaches and awesome speakers themselves, turnt out to be a great match on inspiring each other. Their passion for public speaking really influenced me a lot, far beyond this project. And beyond just a project presentation – with this essay – I’d like to share my experience on the topic Presentations by design with you.

Rhetoric Game - Gameplay Icons


When studying design in Berlin I’ve already been sensibilized for what it takes to not only throw yourself into your work and push yourself to get better, but also present your ideas immersively. I believe that ...

Design can really bind people
to a brand or product as the right
emotions come up.

And that’s probably broad consensus in our industry. But there’s also something that often enough gets seriously undervalued in the process of getting there: Emotionalizing the product owner. Think of all those necessary business decisions that need to be made along the road before a consumer can hold something like a board game in his or her hands for the very first time. Product owners – often our clients, briefing us designers with a certain task – need to be very courageous. They take a lot of risks as they invest in their ideas. And while being convinced a concept really works, doubts and fears tend to disappear. That’s where a good presentation comes into play.

Let me give you one example. In the past I’ve met many talented designers who often present their great work to their clients just via email or a few indifferent words. Fairly simple. Straight forward. What you see is what you get, right? Why should we bother preparing a presentation in person? Of course we should.

Tokens Material Test - Rhetoric Game - Product Design by Ingmar Koglin

Design is all about emotions.
A good presentation makes you feel it. See, hear, taste,
even smell it, if you will.

When designers present their work confidently, they make their process reasonable. Decisions on conceptual work or refining details are made more comprehensible. Emotions can get really intense, solutions for complex challenges straight to the point. With all that you’re about to emotionally touch and excite your client for your fantastic piece of work. I guess I don’t just speak for myself when I say that the best visual gets even better in its own special environment. I think the challenge is not to just sell a design, but make one feel and understand it. Let one not just own their product, let one love it.


Rhetoric Game - Thumbnail

Think of doing a presentation. No matter what topic, where or whom to. Improving presentation skills is mostly about practicing it. You learn about talking to an audience first in school, later in business. Situations that often confront you with a bit of pressure. Although that raise of adrenaline is said to increase concentration and performance, often enough being in the spotlight makes you feel anxious or really out of comfort. There is a difference when you do a presentation in front of friends or family. It’s not that much about performance, getting a good grade or convincing someone to make a decision. It’s easier to put it more on what you really wanna say and how you wanna do it. The components where you’ll probably learn the most.

“The best designs speak for themselves.”
But how many have made you speak?

Tell me!

Florian and John really convinced me. An educational game like Rhetoric adds value to many peoples’ lives. We thought of coaches presenting themselves, helping others reveal their potentials. We tought of entrepreneurs getting confident about their impact. We thought of teachers in schools, putting things on the right track for their students. Students themselves, being proud of achieving a good presentation. We thought of families, co-workers, politicians, salesmen and ourselves. Every good idea needs a voice to tell it, to make it happen. Getting good in doing so is a clear benefit for everyone.

Update 2021, 5 years later: Since it was launched, Rhetoric™ has become a popular board game, among both those who love public speaking and those who never knew they did. Today, Rhetoric™ is available as a classical board game and as a multiple-language and multiple-theme app. Thanks to its positive educational impact, there has been a growing demand from trainers, companies and organizations to use Rhetoric™ professionally. To improve employee communication skills; to foster better storytelling; to create a fun and dynamic team-building experience for people. To respond to this growing demand, the founders Florian and John decided to make Rhetoric™ also available for professional use. Below they set out the four main categories of professional users with the applicable rates. If you are interested in using Rhetoric™ in your business or organization, please get in touch. There is a simple, straightforward licensing agreement on Rhetoric Game™ for Business that gives you maximum flexibility:

Rhetoric™ for

Rhetoric™ for

Rhetoric™ for

They are both deeply connected with world-wide public speaking communities such as Toastmasters International or TEDx Events. There they had the chance to collect feedback concerning their ideas for developing a board game. The day they told me about their idea, the concept has already been presented to and discussed with one of the most critical future target groups: Professional speakers, experts and opinion leaders in communication and leadership development.

At first Florian and John came up with the idea of an ancient greek amphitheatre. Ancient philosophers challenging each other with speeches. This concept was as epic as playful. My first thought was “Yes, we’re talking of a game here. It’s all about having fun” but then again, after a bit of research, I saw that most of the language visualizing that certain atmosphere felt either way too “intellectual” or like “greek holidays” to some extent. This game is about speaking. Making yourself stand up, be heard, inspire people. I thought it deserves a deeper focus on the speech itself.


Rhetoric – The Public Speaking Game
Rhetoric – The Public Speaking Game

When I asked myself how to visualize a game about public speaking I remembered how I felt when standing in front of people and talking to an audience. All you really want is to focus. What is my message? What do I wanna say? To whom? How should I do it? That’s where you wanna keep it clear and simple and make sure your word will reach your addressed audience. A surrounding that reduces noise can assist you there. Some people close their eyes when trying to focus. They elimate clutter, give their thoughts room by reducing unnecessary visual information. I decided to make the game let you focus. Clear forms, distinct typography, easy language that’s internationally comprehensible. You concentrate on your presentation and the game in front of you won’t distract but help you. The color set transports a dark, silent atmosphere like a stage being lit by contrastive spotlights of catchy colors that provide a distinctive value of brand recognition and guidance for the players. Easy-to-understand iconography making it even faster getting familiar with the game’s rules and rhythms.


Not only the game follows an objective of focus, but also its packaging. The first edition of Rhetoric has had a simple game field out of cardboard which was folded and classically packed into a box. After these first 250 games were all sold out, Florian and John told me that many of their customers are also coaches using the game as a tool to train their clients. So the old classic board game, we first thought that mainly families were playing, now needed to become a handy tool. I replaced the heavy, stiff game board and its surrounding box by a game mat out of sailcloth material rolled into a transparent plastic roll. By reducing the product’s weight to an half and making it fit easily into one hand Rhetoric now also attracts trainers or agile coaches who can carry it to their meetings and trainings. All used materials are practicable and stay resistent, even after numerous rounds of passionate speaking.



Production of Rhetoric Game (photos by Spieltz)


Production of Rhetoric Game mats, figurines, dice, cards and booklets – with great support of Berlin game manufacturer Spieltz


Product design and packaging for the 2nd edition of Rhetoric - The Public Speaking Game™

The game design transports the idea of a dark stage being lit by contrastive spotlights. The use of simple colors, forms and typography and absence of clutter and ornamentation let the players focus on their speeches. The packaging is designed to also attract coaches, trainers and teachers by emphasizing the tool character of the game.

Rhetoric Game - Product Design by Ingmar Koglin

Good design makes friends and fans
all around the world


The 1st edition of Rhetoric Game™ (just 250 games) have been shipped all over the globe in 2013.
The 2nd edition is conquering it right now.

“playing rhetoric” (Russian)

Rhetoric™ on TV

... in Russian police stations


… in New Zealand

Sarah Searle, Managing Partner, Sarah’s Solutions New Zealand - - and Keith Lightfoot,...

Posted by Rhetoric - The Public Speaking Game on Wednesday, January 6, 2021

… Zoom Meetings

Thanks to the growing number of online sessions, we have put together some simple instructions for all you Rhetoric...

Posted by Rhetoric - The Public Speaking Game on Friday, May 8, 2020

Ma délelőtt Bea Bincze új online programját demóztuk, amely a kommunikációra épül az online retorikai társasjáték...

Posted by Business Coach Kft. on Tuesday, March 24, 2020


Thanks to my colleagues at team Ν, Karin Janner from game manufacturer Spieltz for making all of our big ideas happen. And once again, John Zimmer and Florian Mueck not only for such a great project but also for inspiring me to inspire others with public speaking and sharing my thoughts on this topic. If you want to challenge your public speaking skills, just head over to Florian and John for a copy of Rhetoric – The Public Speaking Game ™

or get the digital app version (developed by Blowing Minds, Barcelona)


Thanks for your time. May I show you another project?

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Ingmar Koglin

My name is Ingmar Koglin. I’m a designer creating interactive brand experiences. On this website you can take a look at my work, read more about me or contact me for collaborations.

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