CONSUMER PRODUCT DESIGN / PACKAGING
ESSAY READING TIME ~ 10 min
Mampe is a traditional liquor manufacturing company established in the 19th century by Berlin medical consultant and pharmacist Dr. Carl Mampe and his sons. Between 1890 and 1980 the brand enjoyed a high popularity in Germany, which resulted in up to 70 products of liquors, brandies and other spirituous beverages being sold in over 11,000 shops world-wide.
I was to give the mostly forgotten Berlin traditional brand a new package design for their famous liquor ‘Mampe Halb & Halb’. The project was introduced as a pitch in 5th semester of my design studies. The client decided to realize my drafts for the final products to be launched on the German food retail market. Following up a moodboard from my research on this topic.
Designing a bottle?
Touching an elephant of Berlin history.
Designing a bottle is very exciting. Especially the form finding process has been a whole new experience to me. I was able to realize my first prototypes as plaster models right at the engine lathe in the atelier of our university. Having something made directly with and for your own hands is a special moment in developing a product design. You get a real sense of measurements, textures, contrasts or colors. All that helps with making the right decisions or being sure about those you’ve already made on the way. I wanted to translate the elephant used for the logo into the bottle’s shape. The brand’s face as well as it’s most important signature product should communicate that you’re about to touch an elephant of Berlin history and tradition.
My final drafts for the liquor ‘Mampe Halb & Halb’ (white bottles) and additionally requested color variations (black and red bottles)
My design being realized
for the German food retail market
With winning the contest for me the project was considered as finished with the end of winter semester in February 2012. Some months later things evolved, such as the brand’s product portfolio, which expanded to over 5 drinks again and more brand activation measures. As a result the design of the bottles also slightly changed. However since lots of the visual elements I introduced as well as the bottle’s characteristic shape have been inherited, for me the realization of my drafts for the German food retail market is a big honor. Today you can find Mampe products in many supermarkets such as Edeka, Rewe, KaDeWe, Kaufland, Galeria Karstadt Kaufhof and various beverage- and convenience stores in Berlin.
Where to find Mampe Berlin
KaDeWe Edeka Rewe Kaufland Galeria Karstadt Kaufhof
Spiegel TAZ Berliner Morgenpost Tagesspiegel
Media and press articles
Mampe gegen Mampe – Der Spiegel, 11.4.1956
Herb und süß, mit Elefant – TAZ, 15.8.2011
Die Rückkehr der Mampe – Tagesspiegel, 27.1.2011
Rückkehr eines Kultgetränkes – design akademie berlin
Wie der Mampe-Likör Berlin zurückerobert – Berliner Morgenpost, 26.5.2014
Nachts im Mampe Museum – Kleine Löffel Hase Blog, 4.5.2014
Mampe Museum in Neukölln eröffnet – Facetten-Magazin Neukölln, 5.6.2014
Privatsammlerin Karin Erb eröffnet ein „Mampemuseum“ – Berliner Woche, 5.6.2014
Mampes gute Stube – Märkische Oderzeitung, 22.6.2014
Wir haben noch einen Tropfen in Berlin – Berliner Abendblatt, 23.6.2014
1.468 kleine weiße Elefanten – Berliner Akzente Magazin, 1.10.2014
MAMPES NEUE HEIMAT. Ein starkes Stück Berlin. – Startnext Projekt, 17.10.2016
Im Bergmannkiez soll eine Manufaktur für Mampe entstehen – Berliner Morgenpost, 2.11.2016
Das Berlin Kultgetränk „Mampe“ – Meininger Hotels, 23.12.2016
mampe.com – Mampe Spirituosen. Keiner für alle. Nur für Berlin.
shop.mampe.berlin – Mampe Berlin Online-Shop
Facebook – Mampe Berlin
mampemuseum.de – Mampe Museum Berlin
Wikipedia: Mampe Halb und Halb
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