Mampe Berlin

CONSUMER PRODUCT DESIGN  /  PACKAGING

Mampe Berlin - Red Bottles - Product Design by Ingmar Koglin
Mampe Berlin - White Bottles - Product Design by Ingmar Koglin
Mampe Berlin - Black Bottles - Product Design by Ingmar Koglin

ESSAY READING TIME  ~  10 min

Mampe is a traditional liquor manufacturing company established in the 19th century by Berlin medical consultant and pharmacist Dr. Carl Mampe and his sons. Between 1890 and 1980 the brand enjoyed a high popularity in Germany, which resulted in up to 70 products of liquors, brandies and other spirituous beverages being sold in over 11,000 shops world-wide.

I was to give the mostly forgotten Berlin traditional brand a new package design for their famous liquor ‘Mampe Halb & Halb’. The project was introduced as a pitch in 5th semester of my design studies. The client decided to realize my drafts for the final products to be launched on the German food retail market. Following up a moodboard from my research on this topic.

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Mampe carriages drawn by horses in Berlin (Mampe Museum)

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old advertising for Mampe Halb & Halb (Berliner Akzente)

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“Gentlemen, Mampe is coming!” (FAZ, Frankfurter Allgemeine)

mampe-berlin_moods_mampe-museum-topfpflanze

old advertising for Mampe Halb & Halb (Berliner Akzente)

mampe-berlin_moods_bittere-tropfen-stargard_mampe-museum-berlin-neukoelln

old advertising for Mampe Halb & Halb (Facetten Neukölln)

mampe-berlin_moods_mampestube_berlin-kurfuerstendamm

Old photograph of one of the historic “Mampe Stuben” 
located in Berlin, Frankfurt am Main and Leipzig

mampe-berlin_moods_lufthansa-cocktail_mampe-museum-berlin-neukoelln

Mampe Lufthansa cocktails, 1960–70 (Facetten Neukölln)

mampe-berlin_moods_hertha-bsc-berlin-football-club

Mampe sposoring Berlin soccer club
Hertha BSC in 1987 (11 Freunde)

mampe-berlin_moods_hertha-bsc-berlin-football-club-sponsoring

Mampe sposoring Berlin soccer club
Hertha BSC in 1987 (Mixology)

mampe-berlin_moods_weihnachten-mampe-halb-und-halb-mit-dem-schimmelgespann

old advertising for Mampe Halb & Halb (Mampe Museum)

mampe-berlin_moods_mampe-museum-klischee-katalog-immer-ausgezeichnet

Advertising from the 1950s (Mampe Museum)

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old Mampe postage stamp (ZVAB)

mampe-berlin_moods_mampestube_berlin-kurfuerstendamm_mccafe_aussenterasse_historisch
mampe-berlin_moods_bus-and-truck_marke-mit-dem-elefanten

So-called “Mampe Stuben” – Today under monumental protection, you can still take a look at one in the McCafé (McDonalds) at Berlin Kurfürstendamm (images by Meininger Hotels)

David Bowie walking through Berlin as a Mampe bottle
in David Hemmings’ film Just a Gigolou (1978, with Marlene Dietrich)

Designing a bottle?
Touching an elephant of Berlin history.

Designing a bottle is very exciting. Especially the form finding process has been a whole new experience to me. I was able to realize my first prototypes as plaster models right at the engine lathe in the atelier of our university. Having something made directly with and for your own hands is a special moment in developing a product design. You get a real sense of measurements, textures, contrasts or colors. All that helps with making the right decisions or being sure about those you’ve already made on the way. I wanted to translate the elephant used for the logo into the bottle’s shape. The brand’s face as well as it’s most important signature product should communicate that you’re about to touch an elephant of Berlin history and tradition.

mampe-berlin_design-strategy-concept-slides_1_product-design-by-ingmar-koglin
mampe-berlin_design-strategy-concept-slides_2_product-design-by-ingmar-koglin
mampe-berlin_design-strategy-concept-slides_3_product-design-by-ingmar-koglin
mampe-berlin_design-strategy-concept-slides_4_product-design-by-ingmar-koglin

Extract of the design strategy concept slides (German)

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My classmate Karolina developing first prototypes on our studio atelier’s engine lathe

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Ingmar Koglin presenting his product design for Mampe Berlin to the stakeholders of Berentzen-Gruppe Aktiengesellschaft

My final drafts for the liquor ‘Mampe Halb & Halb’ (white bottles) and additionally requested color variations (black and red bottles)

My design being realized
for the German food retail market

With winning the contest for me the project was considered as finished with the end of winter semester in February 2012. Some months later things evolved, such as the brand’s product portfolio, which expanded to over 5 drinks again and more brand activation measures. As a result the design of the bottles also slightly changed. However since lots of the visual elements I introduced as well as the bottle’s characteristic shape have been inherited, for me the realization of my drafts for the German food retail market is a big honor. Today you can find Mampe products in many supermarkets such as Edeka, ReweKaDeWe, Kaufland, Galeria Karstadt Kaufhof and various beverage- and convenience stores in Berlin.

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Adaption of my draft (left) to the new bottle design (right)

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The actual product line you can buy at German food retail stores (Edeka, Rewe et al.)

Ingmar Koglin’s product design for Mampe Wodka being exhibited in Bikini Berlin, concept shopping mall with commercial art galleries in Berlin Zoologischer Garten

Ingmar Koglin’s product design for Mampe Wodka being exhibited in Bikini Berlin, concept shopping mall with commercial art galleries in Berlin Zoologischer Garten

Where to find Mampe Berlin

KaDeWe     Edeka     Rewe    Kaufland     Galeria Karstadt Kaufhof
Spiegel     TAZ     Berliner Morgenpost     Tagesspiegel

Media and press articles

Mampe gegen Mampe – Der Spiegel, 11.4.1956
Herb und süß, mit Elefant – TAZ, 15.8.2011
Die Rückkehr der Mampe – Tagesspiegel, 27.1.2011
Rückkehr eines Kultgetränkes – design akademie berlin
Wie der Mampe-Likör Berlin zurückerobert – Berliner Morgenpost, 26.5.2014
Nachts im Mampe Museum – Kleine Löffel Hase Blog, 4.5.2014
Mampe Museum in Neukölln eröffnet – Facetten-Magazin Neukölln, 5.6.2014
Privatsammlerin Karin Erb eröffnet ein „Mampemuseum“ – Berliner Woche, 5.6.2014
Mampes gute Stube – Märkische Oderzeitung, 22.6.2014
Wir haben noch einen Tropfen in Berlin – Berliner Abendblatt, 23.6.2014
1.468 kleine weiße Elefanten – Berliner Akzente Magazin, 1.10.2014
MAMPES NEUE HEIMAT. Ein starkes Stück Berlin. – Startnext Projekt, 17.10.2016
Im Bergmannkiez soll eine Manufaktur für Mampe entstehen – Berliner Morgenpost, 2.11.2016
Das Berlin Kultgetränk „Mampe“ – Meininger Hotels, 23.12.2016

Related links

mampe.com – Mampe Spirituosen. Keiner für alle. Nur für Berlin.
shop.mampe.berlin – Mampe Berlin Online-Shop
Facebook – Mampe Berlin
mampemuseum.de – Mampe Museum Berlin
Wikipedia: Mampe
Wikipedia: Mampe Halb und Halb

mampe-berlin_redesign-initiators_stakeholder-review

Stakeholders enjoying the results of my redesign

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Ingmar Koglin

My name is Ingmar Koglin. I’m a designer creating interactive brand experiences. On this website you can take a look at my work, read more about me or contact me for collaborations.

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