Designer of Interactive Brand Experiences
My name is Ingmar Koglin. I live in Berlin and work here as a Creative Director and Community Lead at the intersection of design, business strategy and talent development with a team of designers at IBM iX.
With a background in communication design and over 12 years of professional experience in projects with international clients from many industries, I specialize in the design of products and brand communication.
My personal interests are in the fields of culture, visual arts and graphic design. I love compelling concepts and the presentation of engaging stories.
Awards, Honors, Mentions
06/2020 Art Directors Club (ADC Germany) Design Award for IBM iX / our project HealthAdvisor Personalized Stroke Prevention with ai4medicine (Charité Berlin) – winner in the category Digital Products and Services/Mobile Apps
03/2016 Packaging of the World and The Dieline
featuring my product design for Mampe Berlin
02/2012 Competition winner with my product design for Mampe Berlin (Berentzen-Gruppe Aktiengesellschaft) – realization of my product design for the German food retail market (Edeka, REWE, Bikini Berlin, KaDeWe)
01/2012 Mom mentioning my Type design at a dinner party
09/2011 UNESCO distinguishing One Tree for the Future by Viva Humanidad e.V. as a project of the United Nations (UN) World Decade ‘Education for Sustainable Development’
2018 – Today Creative Director, Community Lead at IBM iX
2017 – Today Creative Director at Aperto - An IBM company
2016 – 2017 Art Director at Saatchi & Saatchi Pro (Publicis Groupe S.A.)
2014 – 2016 Art Director at Νavarra.is, Berlin
2012 – 2014 Communication Designer -"-
2011 – 2012 Graphic Design student trainee -"-
2011 Graphic Design intern -"-
2009 – 2012 Communication Design BA, at design akademie berlin, Hochschule für Kommunikation und Design
2009 Graphic Design internship at Haus neuer Medien, Greifswald
2004 Graphic Design internship at Progress4 Off-/Online Produktion GbR, Greifswald
2003 School internships / Freelance work in graphic design
(Full portfolio and CV on request)
About my work
I’m a designer creating interactive brand experiences. To me, design is a strategic process that integrates feeling and knowledge and makes great ideas and concepts not just visible, but meaningful.
From corporates to startups, business- to consumer brands: my craftsmanship ranges from digital to analogue, product- to communication design. As an interdisciplinary designer, I create brands and design for them in digital and analogue media and spaces. This includes for example signets, typefaces, editorial, product- and package design, photography, 3D and digital touchpoints such as user interfaces for software, websites and apps.
With these selected projects I would like to introduce you to some of my previous work and show how it presents itself in different topics and industries.
I also practice consulting, coaching and teaching Design at IBM. We are always searching for great talents who want to join us on our journey imagining the businesses of the future and helping our clients make them real.
Zalando SE fashion, retail, e-commerce
Berentzen-Gruppe AG food and beverage
Ferrero Deutschland GmbH food and beverage
Bertelsmann SE & Co. KGaA media, publishing
Viva Humanidad e.V. institutions, aid organizations
Login to view all references:
→ human resources, web technology, SaaS
→ healthcare, private equity
→ media, advertising agencies
→ fashion, editorial, B2B
→ institutions, science, STEM
Working with Zalando on urgent matters is really a challenge for everyone. We expect a lot and we usually don't give any long lead time to prepare, so it is all about the now and get it done. Ingmar did that tremendously. Without a problem we could work together on projects involving the founders and management board in the most delicate situations. His professional approach to presentations is exceptional plus his great attitude to hands on mentality. I can highly recommend working with Ingmar. ”
Boris Radke, CIO at ProSiebenSat.1 Media, formerly Head of Corporate Communications at Zalando, on working with Ingmar Koglin at Navarra.is – January, 2016