WeAr Magazine is a workbook for professionals in the global fashion industry. The concept focusses on the symbiosis of art and fashion. The seasonal magazine features one artist per issue as well as the most interesting fashion collections from couture to leisurewear. Published 4 times a year, with content up to 400 pages in 8 different languages for over 36 countries, the presentation of worldwide curated stores, showrooms, display windows, interior, furnishings and product presentations serve as an inspiration for designers and shop owners. With providing market news, trend reports and business talk from the most relevant trade fairs in the world, you often can find WeAr Magazine in local fashion stores near your place.
With my Berlin colleagues at team navarra we were engaged to develop the identity of WeAr Magazine further. Refining the brand by giving it a new logo, a consitent font family and a whole new narrative structure made it possible to layout 8 issues of the magazine.
Art and the Zeitgeist inform the issue's presentation, its cover, opening pages and graphics. The visual information is accordingly clear, accessible, vivid, professional. The texts on the various topics as well as the interviews are short and to the point. They benefit the reader by providing him with information which increases his turnover, improves business or confirms what he already knows.