Mampe Berlin

PACKAGE DESIGN

ESSAY READING TIME ~ 10 min

Mampe is a traditional liquor manufacturing company established in the 19th century by Berlin medical consultant and pharmacist Dr. Carl Mampe and his sons. Between 1890 and 1980 the brand enjoyed a high popularity in Germany, which resulted in up to 70 products of liquors, brandies and other spirituous beverages being sold in over 11,000 shops world-wide.

I was to give the mostly forgotten Berlin traditional brand a new package design for their famous liquor ‘Mampe Halb & Halb’. The project was introduced as a pitch in 5th semester of my design studies. The client decided to realize my drafts for the final products to be launched on the German food retail market. Following up a moodboard from my research on this topic.

old advertising for Mampe Halb & Halb (Berliner Akzente)

old advertising for Mampe Halb & Halb (FAZ)

Mampe Lufthansa cocktails, 1960–70 (Facetten Neukölln)

So-called traditional “Mampe Stuben” – today under monumental protection you can still take a look at one in the McDonalds’ at Berlin–Kurfürstendamm

Mampe carriages drawn by white horses in Berlin (Mampe Museum)

David Bowie walking through Berlin as a Mampe bottle in David Hemmings’ film Just a Gigolou (1978) with Marlene Dietrich

Design & Presentation

Designing a bottle is very exciting. Especially the form finding process has been a whole new experience to me. I was able to realize my first prototypes as plaster models right at the engine lathe in the atelier of our university. Having something made directly with and for your own hands is a special moment in developing a product design. You get a real sense of measurements, textures, contrasts or colors. All that helps with making the right decisions or being sure about those you’ve already made on the way. I wanted to translate the elephant used for the logo into the bottle’s shape. The brand’s face as well as it’s most important signature product should communicate that you’re about to touch an elephant of Berlin history and tradition.

  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image

Extract of the redesign strategy slides (German)

My classmate Karolina working on the atelier’s engine lathe

Presentation of my package design for Mampe Berlin

My final drafts for the liquor ‘Mampe Halb & Halb’ (white bottles) and additionally requested color variations (black and red bottles)

My drafts being realized

With winning the contest for me the projected was considered as finished with the end of semester in February 2012. Some months later things evolved, such as the brand’s product portfolio, which expanded to over 5 drinks again and more marketing material. As a result the design of the bottles also changed. However since lots of the visual elements I introduced have been inherited, for me the realization of my drafts for the German food retail market is a big honor. Today you can find Mampe products in supermarkets such as Kaiser’s Tengelmann, Edeka, Kaufland, KaDeWe, Galeria Kaufhof and various beverage- and convenience stores in Berlin.

Adaption of my drafts (left) to the new bottle design (right)

The actual product line you can buy at German food retail stores

Mampe Berlin Wodka exhibited in Bikini Concept Mall at Berlin–Zoologischer Garten

Initiators of Mampe Group enjoying the results of the competition

KaDeWe              Galeria Kaufhof              Kaiser’s              Edeka              Kaufland

Spiegel              TAZ              Berliner Morgenpost              Tagesspiegel

As seen on

Mampe gegen Mampe – Der Spiegel, 11.4.1956
Herb und süß, mit Elefant – TAZ, 15.8.2011
Die Rückkehr der Mampe – Tagesspiegel, 27.1.2011
Rückkehr eines Kultgetränkes – design akademie berlin
Wie der Mampe-Likör Berlin zurückerobert – Berliner Morgenpost, 26.5.2014
Nachts im Mampe Museum – Kleine Löffel Hase Blog, 4.5.2014
Mampe Museum in Neukölln eröffnet – Facetten-Magazin Neukölln, 5.6.2014
Privatsammlerin Karin Erb eröffnet ein "Mampemuseum" – Berliner Woche, 5.6.2014
Mampemuseum würdigt einen vergessenen Kult-Kräuterlikör – Berlin 1, 5.6.2014
Mampes gute Stube – Märkische Oderzeitung, 22.6.2014
Wir haben noch einen Tropfen in Berlin – Berliner Abendblatt, 23.6.2014
1.468 kleine weiße Elefanten – Berliner Akzente Magazin, 1.10.2014
MAMPES NEUE HEIMAT. Ein starkes Stück Berlin. – Startnext Projekt, 17.10.2016
Im Bergmannkiez soll eine Manufaktur für Mampe entstehen – Berliner Morgenpost, 2.11.2016

Related links

Mampe Spirituosen. Keiner für alle. Nur für Berlin. – mampe.com
Mampe Berlin – Facebook
Mampe Online-Shop – shop.mampe.berlin
Mampe – Wikipedia
Mampe Halb und Halb – Wikipedia
Mampe Museum Berlin – mampemuseum.de

[unex_ce_button id="content_md78way5b" button_text_color="#333333" button_font="semibold" button_font_size="15px" button_width="full_width" button_alignment="center" button_text_spacing="1px" button_bg_color="#ffffff" button_padding="60px 60px 60px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="1px" button_bg_hover_color="#111111" button_border_hover_color="#000000" button_link="http://www.ingmarkoglin.de/work/waerme" button_link_type="url" button_link_target="_self" has_container="" in_column=""]Thanks for reading! Here’s a similar project of mine.[/ce_button]